The Importance of Digital Marketing in 2021

Updated: May 26, 2021


Digital Marketing is what you would call, your step up stone to getting more leads, customers and revenue.


Digital marketing is not just important because it's the future of all marketing, it's essential simply because that's where the attention is.


The whole world is digitalized now with the usage of the internet accelerating now more than ever.


Google and Facebook generate more money than any traditional media company because they control more eyeballs. That's why digital marketing matters: its where every one is!


The reason why billboards and banners will die is because people won't look at them anymore.


Although driverless cars already exist; drivers still have to pay attention, however in the future when technology gets better, not a single passenger will spend their time looking at the road.


You might be skeptical...but do me a favor, the next time you're travelling in a car take a peek out of the passenger seat.


Just for a second..


Chances are they will still be looking into their phone..


If no one is looking into the road who's supposed to see the advertisements?


Who's supposed to see the flyers and banners on the electric poles and get hooked to the product?


What's the point in investing tons of money on big signs when people in cars don't give your product a dime's worth just to glance at it and remove their focus from their gadgets?


Even as I speak the amount of electronic users continues to rise while print advertising starts to decline.


Heck even drivers own an android phone now and have a Facebook account.


The future to your marketing is just digital now IF you want to get more leads, customers and revenue.


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What is Digital Marketing?




Digital marketing, also called online marketing, is the promotion of brands to connect with people, convert them from leads to paying customers who help you get revenue at minimal cost.


Digital Marketing is a vast topic and is divided into multiple social and digital platforms to help market your product and thus attract more customers who pay you money.


No longer can you rely on traditional advertising alone to promote your business.

However, despite being increasingly relevant, many business owners still struggle to master the fundamentals of digital marketing.


It is not surprising since there is a wide range of digital marketing services, such as search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, etc.

Nonetheless, once you grasp the basics of these digital marketing services, you can overcome many challenges that will interfere between you and your goals.

For example, if you need to expand your online presence, perhaps the best solution is SEO.

SEO focuses on improving your web visibility in different ways, such as link building, keyword research, content creation, and many more. By learning more about SEO, you can develop effective digital marketing strategies to improve your search engine rankings and attract more potential customers online. Why Is Digital Marketing Important In 2021?

Digital marketing is everywhere. From YouTube and TikTok videos, down to Google Ads and augmented reality (AR), you can use almost any type of digital technology for marketing. As such, it is not surprising to see many marketers adopt digital marketing. When it comes to digital marketing in 2021, it is no different. Expect more companies to invest in digital marketing. Perhaps it is a good idea to develop a digital marketing strategy so your business can gradually expand its online presence.

Here are a few reasons why digital marketing services are vital in 2021.

1. Grow a Large Audience



Did you know that in 2021, there are around 4.66 billion active internet users worldwide?


Those numbers indicate how big the digital landscape has become in recent years, and it will only continue to grow as time goes on. In that case, it would be a good idea to develop a digital marketing strategy.

Many people around the world are spending their time on the internet. You could connect with hundreds and thousands of internet users just by using different digital marketing channels, such as your website and social media. 2. Reach the Right People



Compared to traditional advertising methods, digital marketing services are much more effective in helping businesses reach their target audience. You can use a wide range of tools (like Google Trends and Google Analytics) for target market research that will help you identify specific audiences.

Also, digital marketing boasts a variety of channels for connecting with your target audience.


Besides social media, you can reach customers through emails, websites, and search engines.


Just remember to do some extensive research on your target audience before you try to connect with your customers. Doing so will allow you to choose the right type of marketing channel.


3. Compete With Others



Digital marketing services are becoming more widely used as businesses adapt to the changes caused by the pandemic.


To compete against your rivals, you must consider investing in digital marketing strategies as well, so that you will not lose out on the online market share.

Ultimately, your competitors might be getting traffic that should be yours. Avoid falling behind and start growing your business through digital marketing strategies, such as SEO and social media marketing, to catch up and gain traction.


Try using cost-effective marketing platforms, mainly social media, to invest in paid advertising and reach your target audience.

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The Different Types of Digital Marketing Services



Digital marketing has come a long way from its early roots. Nowadays, there are various digital marketing services available for all types of businesses.

Whether you manage a small business or large enterprise, choosing the right type of digital marketing service is crucial.

Discover the ideal digital marketing strategy for your business by checking out this list of digital marketing services.

1. Search Engine Optimisation (SEO)




SEO is an aspect of digital marketing that focuses on driving traffic to your website. Here, you will need to optimise your website by creating high-quality content and using relevant keywords.

Key strategies of SEO include:

  • Keyword research

  • Content creation

  • Link building

  • Mobile SEO

These SEO strategies will help you get your website to appear eventually on top of search engine results pages (SERPs).


It will take some time before your rankings improve, but the results are worth your wait. Continue to optimise your website so your online presence can expand even further on search engines and attract more potential customers.

2. Search Engine Marketing (SEM)


While SEO focuses on obtaining organic traffic, SEM aims to boost your site’s rankings quickly.


The goal of SEM is to improve conversions and reduce the cost per conversion. It also involves pay-per-click (PPC) advertising, a marketing method that relies on paid ads to boost conversions quickly.

With SEM, your ads will appear on the Search Engine Results Page (SERP), based on the keywords you target and bid.


For example, if you bid on a specific keyword, your ad will show up on the SERP when people search for that very same keyword. As a result, search engine users can spot your ad based on their search intentions, and they might even click on it to visit your website. You have to pay each time someone clicks on your ads. Usually, the price of PPC advertising is worth your investment because of the ability to gain leads much quicker than SEO.

3. Content Marketing



Content marketing refers to creating quality content to attract potential customers and provide them with valuable information.

A simple yet effective example of content marketing is blogging. You can create a blog that will serve as a hub of information for your audience and strengthen your relationship with readers.


By sharing your blog on social media, you can attract more interested readers, earn their trust, and eventually grow an audience over time.

Also, content marketing coincides with SEO in many ways. For instance, when creating content for your website, you need to use relevant keywords.


Doing so should improve your website’s relevance to search queries based on your targeted keywords. It works similarly to how people use hashtags on social media to make their posts more searchable.

You can create content in different forms, such as:

  • Blog

  • Case studies

  • White papers

  • Ebooks

  • Videos

  • Infographics

4. Social Media Marketing



Social media is a game-changer in the digital marketing industry.


Social networks like Facebook, Instagram, and Twitter have active user bases, making them the perfect marketing platforms for any brand.

The purpose of social media marketing is to connect with your target audience. To do so, you need to choose the right social media platform for your business.

For example, if you want to engage with consumers, Facebook is a good choice, thanks to its broad range of users from different age groups.


On the other hand, when it comes to business-to-business (B2B) marketing, LinkedIn is the better choice. You can join groups and communities of businesses to establish your professional image and partner with other brands.

Each social media platform has unique pros and cons. Besides Facebook and LinkedIn, you should analyze other social media platforms, such as Instagram, Twitter, Pinterest, TikTok, Reddit, etc.


Choose one that is perfect for your brand depending on your goals, needs, and target audience. ..,

The Challenges of Digital Marketing

Digital marketing has helped countless businesses grow. However, it still takes time and effort to make your digital marketing strategy benefit your business.


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Conclusion


Digital marketing is the marketing of the future. In addition to all of the benefits we’ve discussed throughout this article, you can track the results of your digital marketing efforts with incredible accuracy, which means it is easy to see which strategies are producing profitable results and which ones need some work.


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