Updated: May 26, 2021
Email Marketing is still ranked as the No.#1 most effective channel, beating out social media, SEO and affiliate marketing.
In 2019, global email users amounted to 3.9 billion users (Statista, 2020). This figure is set to grow to 4.3 billion users in 2023 (Statista, 2020). That’s half of the world’s population. In 2019 alone, 293.6 billion emails were sent and received each day (Statista, 2020). That’s a staggering amount of daily emails. This figure is expected to increase to over 347.3 billion daily emails in 2022 (Statista, 2020).
Building a successful email marketing campaign is now more important than ever.
However in order to build a successful email marketing campaign, you first need to build an email list.
Think of email addresses as currency, you wont give money away for free right?
So in order to get an email address you have to offer potential leads, incentives more commonly known in marketing as 'lead magnets'.
There are multiple ways to do this. Some prefer to give advice or tips for free while others prefer to give away a newsletter.
Some common lead magnets to entice people to give their email address are:
free white papers or eBooks
update lists, like new releases and product updates
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Okay, once you have built a solid email list its time to engage those customers and get them to trust you.
How do you do that....once again GENERATE CONTENT.
Email marketing is mostly about living up to the customers expectations, don't spam content or you'll be unsubscribed but don't be lackadaisical and not send content too or your email list will get disinterested in your brand.
Send out an introduction email and tell your email list, who you are, what you do and how you solve problems. Tell them what they can expect from you but DO NOT SELL YET.
The follow up email should be sent immediately. Its better to be descriptive and write long emails so that your list has a good idea of what you do and how you do it.
The next rule of email marketing is: Don't pitch right away.
You're not writing emails just because its a hobby, you are writing them because you want more customers to pay you so you can earn money.
But transitioning from an email list which gets tons of free value into a list which actually pays you to give value can be a tricky switch to make.
That is why you need to launch an email campaign instead of going all in with persuasion to buy whatever it is you are offering.
If you’re just