How to Use a Business Pinterest Account For Marketing and Brand Growth

Updated: May 28, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again.

Say “Hi” to your business’s new best friend – Pinterest.

Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post (see here for more stats!).

Since the recent Instagram purchase by Facebook, Pinterest has become the hot ticket item for business marketing.

And that’s for good reason. If an increase of 27% in Pinterest accounts of Fortune 500 companies over the last year (including Exxon Mobile, Wal-Mart, and Apple) isn’t an indication that your business should be joining the 250 million total users, I don’t know what would be.

Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts.

Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. Pinterest for Business is Different from Your Personal Account: The Added Perks If you don’t have an account already, or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account in order to tap into the full potential of

Pinterest’s marketing potency. With your business account, you get:

Different Terms of Service

The terms of service are a little bit different for a business, so be sure to read through them.

The difference comes from the fact that you are using the account commercially.

You’ve still got the same Acceptable Use Policy and Pin Etiquette Policy, but there are a few guidelines for commercial use:

  • Don’t promote spam, “such as asking participants to comment repeatedly.”

  • Don’t “run a sweepstakes where each pin, repin, or like represents an entry. [or] ask pinners to vote with a repin or like.”

  • Don’t run contests, sweepstakes or promotions “too often.”

  • Don’t “suggest that Pinterest sponsors or endorses” your business.

Educational Marketing Materials

Pinterest doesn’t just give you the platform, they are creating educational marketing materials to teach you how to maximize its effectiveness for marketing your business.

What’s in the works:

  • Pinstitute – interactive workshops to connect with pinners, and get a bigger return from Pinterest

  • Webinars and resources for small businesses

For now you can check out the Pinterest Blog to stay updated on when these materials will be out and get some basic tips.

Pinterest Analytics

Pinterest Analytics is one of the newest and most awesome features of a Pinterest for Business account. When you verify your account, you get access to important tracking information. You’ll be able to see which strategies and content work so you can constantly improve your marketing.

Rich Pins

There are five different types of Rich Pins, all loaded with more information than your average pin for serious sales power. They include real-time price and stock updates, direct links to your site, and interactive map locations. There will be more details on Rich Pin strategy later.

The Promise of New Tools

Pinterest has promised some new tools exclusively to business accounts in the future. As of right now, that includes buyable pins for e-commerce, Promoted Pins, the Pin It Button, and the Widget Builder.

As new tools are being added, you can stay updated by joining the Pinterest newsletter.

Different Settings

You get to use your business name instead of the typical First + Last Name formula. This also means your Pinterest account won’t have an automatic link to your Facebook account, so you should add a Facebook tab to your Pinterest home page.

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