12 Powerful Twitter Marketing Tips (That Actually Work)

Updated: May 26, 2021

Twitter is a great place to grow your business, but things move very quickly on the platform.

The average lifespan of one tweet is only about 18 minutes.

Over 7,000 new tweets are sent every single second.

The shelf life of one tweet is four times shorter than anything you post on Facebook.

This makes it hard to get your messages to stick and make an impact. It’s easy to get lost in the crowd.

That’s why your tweets and Twitter marketing techniques have to pack a punch to get people to take action and pay attention to you.

But it can be hard to know exactly what techniques work and which ones are a waste of time.

Thankfully, you won’t have to spend any time figuring that out.

Here are 12 powerful Twitter marketing tips (that actually work). 1. Pick the right handle, profile photo, and header image

Your Twitter handle has to be recognizable, easy-to-remember, and short enough for people

to easily tag you.

When someone tries to search your name, they will use your handle to find your page.

Keep your names consistent across all social media profiles. If you use a name that’s different from your brand or company name, you might confuse followers or make your page hard to find. Take H&M for example. There’s no way to include the “&” character in a handle, so they simply shortened their handle to “@hm.”

The business name “H&M” is already catchy, short, and easy-to-remember, but the handle is even simpler.

They use this handle consistently across all of their social media accounts. No unnecessary characters are added, making their pages easy to find.

If you’re just getting started, choose a Twitter handle that is as close to your brand’s name as you can get.

Steer away from irrelevant numbers or any kind of punctuation marks.

Keep it short and sweet, too. With a short Twitter name, you’ll be more likely to get @mentions from other users and brands.

People are less likely to mention businesses with long Twitter handles due to the character limit of each tweet.

Potential customers might interact more with your Twitter account than they would with a physical store.

For this reason, you need to make sure that your profile picture is recognizable and memorable.

It’s not uncommon to go with a logo, which will nurture brand awareness.

Anytime someone interacts with your Twitter account, they’ll become even more familiar with your logo and recognize it when they see it elsewhere.

Some of the largest brands out there understand how important consistent branding really is, and they almost always use their logos as profile images.

Even Walmart does it:

The cleaner and simpler the logo, the better. Stick with a version of the image that can be seen even when compressed, since people will be viewing your profile on different-sized devices.

If you have a personal brand and account, use professional headshots as your profile images instead.

And keep in mind that your header space at the top of your profile page can also be used to promote brand awareness.