Updated: May 28, 2021
Did you know TikTok has around 100 million monthly active users within the US?
If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform.
However, if you’re new to TikTok, you may not know how you can use it to market your company.
There has been some controversy with the app in relation to data privacy, but it still continues to grow in popularity, so consider this before creating a TikTok marketing strategy.
Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level.
Why TikTok Marketing?
Many business owners haven’t taken the time to figure out how TikTok can work as a marketing tool.
Perhaps this is because they think the platform only has a “young” user base.
However, TikTok is now attracting a wide range of people. In fact, nearly 38% of TikTok’s users within the US are above 30.
The low business competition presents a massive opportunity because you can reach many people at a relatively low cost.
But should you use it for your business? How Does TikTok Work?
Before we talk about how you can use TikTok, let’s quickly cover how the platform works.
The platform is based around videos that max out at 15 seconds (and can be combined for up to a total of 60 seconds, and people interact with videos by scrolling through their feeds.
One of the cool things about TikTok is it allows people to add all sorts of editing effects and background music to their videos. This has resulted in lots of dance videos going viral on the platform, as people can record a video of themselves dancing to a particular song.
When it comes to interacting with videos, people can “like,” comment on, or share the videos they like with other users through direct message or SMS and other apps.
Engagement figures are exceptionally high on the platform. According to one study by
Influencer Marketing Hub, TikTok beats all other platforms when it comes to engagement levels across accounts of all sizes.
TikTok is also really good at keeping people on the app, as users typically interact with it 45 minutes a day.
If you have a TikTok profile, people can follow your account and set up notifications so they’re alerted whenever you post a video.
The tricky part is working out how to create the kind of content that resonates with TikTok users.
After all, the content and style of TikTok content are different from those on other social media platforms.
If you use the platform as an observer for a week or two, you’ll be able to develop a feel for things. This may then make things much easier when you use the platform as a marketing channel.
Create TikTok Marketing Videos
The simplest way to create videos is by logging into the TikTok App and clicking on the “plus” sign shown in the image below.
Once you do this, you’ll then see the screen that allows you to record videos. As mentioned earlier, you can record a short video or combine videos for a maximum of 60 seconds.
If you look in the upper right corner, you find options to tinker with the recording settings. If you experiment with certain features, such as the “speed” option, you can make your videos even more unique.
As you might’ve guessed, the effects feature allows you to add cool animations to your videos.
There are lots of effects that use “augmented reality” technology. With these effects, you can make it seem as though you’re interacting with virtual items, and you can also change your appearance.
Once you’ve recorded a video, you then have access to a “post-production” area. In this area, you can add additional effects to your videos, such as voice effects and filters.
At the bottom of this screen, you can customize your videos even more. Once you’ve completed this post-production phase, you can then go through the upload process.