Copywriting is hard. Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity.
Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks?
Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy.
What Is AI Copywriting and How Does It Work?
AI copywriting is essentially computer-generated writing created using natural language processing tools.
First, you decide what you want to write about and the type of content you need. This could be anything from a blog post to a short ad. Then, you set certain parameters for the AI tool to follow. For example, maybe you decide you want a social media post advertising a new yoga class.
Once the machine receives the instructions, it generates content based on these parameters by analyzing similar preexisting content from around the web and processing it into something new and plagiarism-free.
How are companies using AI copywriting? I’ll give you an example.
JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. They asked human copywriters to perform a similar task, and then they compared the results. The findings? While the “human” copy generated 25 home equity applications, the AI copy generated 47. With the help of AI, JPMorgan Chase generated more potential customers than before. Impressive, right?
Why Should You Use an AI Copywriting Tool?
There are a few reasons why marketers and copywriters might check out AI copywriting tools.
First, AI copywriting saves you time. These tools can analyze data much quicker than humans can, so they can instantly generate full articles. They work 24/7, too, so you can literally craft content in your sleep!
Also, just think about how convenient AI copywriting is. If you need bulk content, such as product descriptions, AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking.
Finally, AI copywriting tools can save you from the dreaded “writer’s block” that every writer experiences at some point. Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again.
If you’re a busy content creator with multiple deadlines or dreams of scaling your content production, it’s worth exploring how AI copywriting may help you.
AI Copywriting Limitations
Like any digital marketing tool, AI copywriting has its limitations. First, although AI tech is impressive, AI copywriting tools don’t write anything truly original.
Remember, we’re talking about a machine. They’re “fed” articles and content written by human copywriters and essentially mix them up to create something new. AI tools produce great copy, but just because it’s “new” copy doesn’t mean it’s original.
What’s more, AI tools can’t replicate human emotion. Why is this a drawback? Well, emotion matters in marketing. In fact, when it comes to consumer buying behavior, feelings are more influential than any other variable, so you should try to invoke emotion through your content.
In short, while it’s great for bulk projects, you might not find AI copywriting helpful for crafting those more emotive posts that need a personal touch and true creative thought.
Finally, the AI tools we have right now aren’t great at picking up “awkward” phrasing. Although the writing (usually) makes grammatical sense, you’ll still need to proofread the copy to identify any incorrect phrases and awkward wording.
The takeaway? AI copywriting tools can support your marketing efforts, sure, but they’re not a complete substitute for human content creation. Just think of them as another highly useful tool in your toolbox.
5 AI Copywriting Tools for Content Creation Ready to try out some AI copywriting tools? There are plenty out there, but here are the five I suggest you try first.
Got writer’s block? CopyAI is here to help. From brainstorming topics to crafting social media posts, CopyAI can help you go from stuck to inspired within minutes. How does it work? It’s a simple enough concept. CopyAI uses a highly advanced machine language model, GPT-3, to produce authentic, human-like copy almost instantly. You just select a copy type, provide some words, phrases, and descriptions to base content around, and watch CopyAI do the rest.
One thing that’s great about CopyAI is how simple it is to get going. You only need to provide a few words to generate copy including Instagram captions, product descriptions, and even product value propositions in seconds. What makes CopyAI stand out, though, is its suite of idea generation tools. Whether you need a viral post idea or you’re just stuck on what to write about next, CopyAI gets you moving again.
Pricing You can choose from two packages. The “Solo” package costs $420 a year (billed monthly at $35) or $49 for rolling monthly subscriptions, and it gives you access to all CopyAI tools, unlimited runs, and around-the-clock support.
Do you have trouble saying exactly what you mean? Wordtune can help you get the words right. This AI copywriting companion works alongside you in real-time, helping you rephrase and reword your content without sacrificing flow, tone, or meaning.
Since it’s not a fully-fledged article generator like CopyAI, it’s best for marketers who want to write copy and need help shaping it. It could save you time spent agonizing over word choice and sentence structure while giving you the creative freedom to write your content.