Everything you need to Know about Lead Magnets

Updated: May 27, 2021


Lead magnets come in all shapes and sizes.

But only a few stand out from the rest.

It seems like every single website has a treasure trove of e-books, checklists, and email courses.

There are too many of these floating around now.

People don’t want to opt-in and read an e-book. They want an instant solution to their problem.

The best lead magnet tools deliver on that promise. And that makes them irresistible to sign up for.

There’s another added benefit with the best ones.

Instead of a one-time email trade for a piece of content, you hook them in with a tool that’s so useful that they can’t help but return.

Unfortunately, these tools are few and far between. And many marketers have trouble implementing them on their own sites.

Thankfully, I’ve been able to pull together six incredible lead-magnet tools.

This is the place to start if you’re trying to increase your leads.

I’m going to show you exactly how to create your own high-converting lead magnet today.

But first, I’ll walk you through these examples to analyze what they’re doing right.

And by the end, you’ll know exactly how to boost conversions. 1. Impact Branding’s inbound marketing ROI calculator

Inbound marketing is 3x more likely to generate a high ROI than outbound.

You’ve heard that it’s a proven ROI booster, regardless of industry.

Inbound marketing allows businesses to spend less on typical marketing tactics while still generating tons of new leads and sales.

Businesses that focus heavily on inbound efforts drive leads that cost 61% less than outbound leads.

And content marketing’s ROI has risen 300% in the past couple years.

But here’s the problem.

How does it do any of this?

Most companies still don’t understand what it is, how it works, or why they should jump on the bandwagon.

They read all these same stats. However, when push comes to shove, the budget goes back into AdWords or billboards.

Thankfully, Impact Branding & Design’s ROI Calculator gets us one step closer to solving this problem.

We’ve all heard about the amazing power of inbound marketing and how it can skyrocket your conversions and ROI.

Instead of another lecture on “why inbound marketing is important,” they show you with cold, hard data.

Let me show you how it works and what you can learn from it.

You simply fill out the basic form sliders based on the following average data:

  • Monthly site visitors

  • Leads

  • Qualified leads

  • Close rate

  • Lifetime value

Now, the calculator will project your expected results.

It will forecast your average conversion rate, leads per month, customers, and ultimately profit.

Next, this lead magnet will set the hook using their “impact on your bottom line” section.

Here’s why this works.

First, they’re showing you how current results are falling short