Updated: May 26, 2021
Lets try a different approach this time....Do you know what this is people??
This, my friend, is one of the greatest examples of content marketing of all time.
But content marketing has been around far longer than the Internet.
Because content marketing is all about storytelling, and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories.
When Hasbro and Marvel cooperated to launch their comic book series “G.I. Joe – A Real American Hero!” in 1982, their marketing strategy was simple.
They wanted to create a rich backstory for their action figures.
Within two months of releasing the first comic book, about 20% of their target audience, boys between the ages of five and twelve, had two or more G.I. Joe toys. And at that point, the comic book only had two stories.
Seven years later, the series was one of Marvel’s strongest titles, and two out of three boys in the same age category owned at least one G.I. Joe action figure.
How’s that for using content to market a product?
A lot has changed since then, and what worked back in the 80s won’t necessarily work today. However, with new marketing channels like social media popping up almost daily, opportunity is knocking.
So, let’s take a look at what content marketing means now in my content marketing guide
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What is Content Marketing???
Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.
Eventually, when customers make a purchase decision, their loyalty already lies with you.
They will purchase your product and prefer it over competitors’ options.
Content marketing shows that you actually care about your customers.
Today, more than ever before, people want to feel like you care about them. The world is louder and noisier than ever before, and attention is our most valuable resource.
Why Content Marketing???
OK. Content marketing is popular. Lots of businesses use it, and they’ve used it for hundreds of years.