10 Effective LinkedIn Advertising Ideas

Updated: May 26, 2021


While there is a slew of social platforms available for digital marketing endeavors, LinkedIn is unique.

Where else can marketers find business-minded individuals and target them with incredible accuracy?

The answer, obviously, is nowhere.

Before we look at LinkedIn advertising ideas, let’s talk about why LinkedIn is where you want to spend your time—and money.

Why Should You Advertise on LinkedIn?

While other platforms may boast higher user counts, LinkedIn is home to 740 million active users. Sixty-five million of those users are decision-makers, and an additional 61 million identify as senior-level influencers.

That means you’re inherently more likely to attract the attention of an individual who has buying power on LinkedIn than on any other social platform.

In addition to the large influential audience on LinkedIn, there are a slew of additional benefits to advertising on the platform, including:

  • ability to target your audience by profession

  • increased conversions

  • matched audience targeting

Because with that much market saturation, your ads need to stand out from the crowd.

10 Examples of the Top 10 LinkedIn Advertising Ideas

To help inspire you to craft those attention-catching ads that can actually convert on LinkedIn, we compiled 10 LinkedIn advertising ideas that are pretty brilliant.

1. Use Loud and Playful Colors, Like Swag in a Box

The psychology behind colors doesn’t earn the attention it deserves in most marketing circles. Using vibrant hues is one of the most effective ways to attract attention to your marketing campaign.

In fact, colorful ads in magazines attract 26 percent more attention than their black and white counterparts.

Bright pops of color can help your ads go the distance, particularly when the colors align with your business.

However, if you’re working with a professional organization (think a law firm), you may want to tone down the brights to avoid interfering with the organization’s brand.

For a more visual example, check out this ad from Swag in a Box, a company that makes company swag.


This ad is bold, bright, and aesthetically pleasing, drawing the reader’s eye immediately to its vibrant depictions of boxed office swag.

As you assess LinkedIn advertising ideas, never forget the power of simple, vibrant hues.

2. Make an Offering in Your Ad, Like SharpRocket

When looking for LinkedIn advertising ideas to distinguish your ad from the slew of others, consider including an offering.

This can include a free PDF of a whitepaper, a budgeting worksheet, or a calendar.

The point is to provide your audience with something of value that they will remember as they proceed along the customer journey. In addition to grabbing attention, offerings allow you to demonstrate marketplace value, solidifying your identity as an expert in your field.

Looking for inspiration for a LinkedIn advertising idea with an offering component?


Check out this ad from SharpRocket.


By offering a free blueprint for starting a linkbuilding campaign, SharpRocket offers value while simultaneously solidifying its expertise in the field of digital strategy.

3. Appeal to Peoples’ Emotions, Like Northwest Missouri State University

Emotion is a powerful force in marketing.

In fact, in a study of 1,400 successful advertising campaigns, those with exclusively emotional content performed nearly twice as ads that used rational content.

When searching for LinkedIn ad ideas, don’t forget the value of emotional imagery or language to entice your audience.

Here’s another study that further underscores the value of emotion in LinkedIn ads: Les Binet and Peter Field for the B2B Institute found that appealing to emotions is seven times more effective at driving profits, sales, and revenue than conventional, rational messaging.

For example, check out this LinkedIn ad from Northwest Missouri State University.