The Ultimate Guide to Copywriting: What is it, How it works, Examples and Tips

Updated: May 26, 2021





Copywriting is what marketers like to call; their ace in the hole... A technique, used by appealing to the customers emotions, their wants and desires in order to convince them to buy your product.


Copywriting can move mountains...


Think about the last time you bought something — what was it that sold you on the product or service?


The features, the benefits, or the price may have all played a part in your decision. But in reality, it was the copy that did the heavy lifting.


After all, you wouldn’t have known about those amazing features or that killer price unless someone, somewhere spent time figuring out what would be most appealing to you and put it into words.


That’s the power of copywriting.


Today, I’ll walk you through how to write killer copy that doesn’t just make your product or service look awesome; it’s going to actually drive sales.



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What is Copywriting?

I find that there's a lot of confusion about copywriting in the marketing world....People have different ideas and opinions about what copywriting is, what it benefits and what outcome tit results in.


Today I'm here to clear all misconceptions and bring you up to speed on the topic of copywriting.


Copywriting is not about writing blogs or social media posts although the lines do get blurred between copywriting and marketing however.....


The actual definition of copywriting is content writing with the intention of driving a sale.


Copywriting might be found on:

  • Website pages

  • Brochures

  • Paid ads

  • Landing pages

  • Product pages

Here's a copywriting example from our website:



Notice how the copy is direct, to the point and telling you what you will get and how exactly it will benefit you...


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